The landing websites can reveal even more. They combine your IP address with more information gathered and extracted from metadata, trackers, cookies, owners of website, advertisers and marketers. By doing this, it is easy to build an entire profile about you. These pieces of information are put together along with the websites you visit, the kind of content piques your interest and who you communicate with. After that, you are either targeted for marketing and shown content and advertisement that may suit your liking or your data is sold to the person bidding highest.
Internet Service Providers (ISPs) are party to even more information. Your ISP knows more in-depth personal information about you than your friend. Being their customer they are aware of your name, address, cell number, bank account details, credit card number, credit history and maybe even more.
Countless countries, including UK and Australia, have ISPs maintain logs of your browsing history as they per a requirement. These browsing activity logs are handed over to multiple government agencies who don’t even need a warrant to acquire such information. Your internet provider can see any website you visit, if it is not HTTPS secured. Websites that are HTTPS secured only exclude the individual pages you visit from being monitored, your domains can still be scrutinized regardless.