The MG Windsor has emerged as one of the most talked-about electric vehicles in India, blending innovative design, practical features, and disruptive pricing to capture the hearts of urban buyers. Launched in September 2024 by JSW MG Motor India, the MG Windsor quickly became the country’s best-selling EV, surpassing 50,000 units in record time and dominating sales charts throughout 2025. This crossover utility vehicle (CUV) combines MPV-like space with SUV styling, making it ideal for families seeking sustainable mobility without compromising comfort or technology.

What sets the MG Windsor apart is its unique Battery-as-a-Service (BaaS) model, allowing buyers to purchase the vehicle at a lower upfront cost while paying for the battery per kilometer used. This approach addresses range anxiety and high initial costs, making electric ownership more accessible. With variants offering impressive ranges, premium interiors, and advanced features, the MG Windsor appeals to city commuters, small families, and eco-conscious drivers alike.

As India’s EV market grows rapidly, the MG Windsor stands as a benchmark for affordability, innovation, and performance. This guide explores its design, specs, features, ownership experience, and why it continues to lead the segment.

Introduction to the MG Windsor EV

The MG Windsor is MG Motor India’s third electric offering after the Comet EV and ZS EV, but it has outshone its siblings in popularity. Marketed as India’s first “Intelligent CUV,” the MG Windsor merges crossover aesthetics with utility vehicle practicality. Built on a modular, scalable platform (shared with models like the Wuling Cloud EV internationally), it prioritizes spaciousness, tech integration, and efficiency.

Launched on September 11, 2024, with an introductory price starting at ₹9.99 lakh (ex-showroom) plus battery rental, the MG Windsor disrupted expectations. Its BaaS program charges around ₹3.5-4.5/km for battery usage, reducing the ex-showroom price significantly compared to full-battery ownership options. This strategy, combined with strong features, propelled it to the top of EV sales, crossing milestones like 46,735 units in 2025 alone and achieving over 50,000 sales within 400 days.

The MG Windsor targets the compact SUV/MUV segment, competing against Tata Nexon EV, Mahindra XUV400, and others, but its unique positioning has given it a clear edge.

Design and Exterior Features

The MG Windsor boasts a futuristic, aerodynamic design that turns heads on Indian roads. Its front features a closed grille (typical for EVs), an illuminated MG logo, split LED headlights, and connected LED light bars for a premium look. Flush door handles enhance aerodynamics, while 17- or 18-inch alloy wheels add stance. The rear includes L-shaped LED taillights, an integrated spoiler, and chrome accents.

Dimensions are family-friendly: 4,295mm length, 1,850mm width, 1,652mm height, with 186mm ground clearance for tackling urban potholes. The panoramic Infinity-View glass roof (often called a sunroof) floods the cabin with light, and colors like dual-tone options give it a modern appeal. Special editions like the Inspire Edition add rose gold accents and exclusive styling.

Overall, the MG Windsor exudes sophistication without being overly aggressive, appealing to buyers wanting a stylish yet practical EV.

Interior and Comfort Features

Step inside the MG Windsor, and you’re greeted by a spacious, premium cabin. The highlight is the massive 15.6-inch touchscreen infotainment system, dominating the dashboard and controlling most functions. It supports wireless Android Auto/Apple CarPlay, connected car tech via MG i-SMART, and offers crisp visuals.

Seating is a standout: aero-lounge rear seats recline up to 135 degrees for ultimate comfort, perfect for long journeys or naps. Front ventilated seats, 256-color ambient lighting, PM 2.5 air filter, and a 9-speaker Infinity sound system elevate the experience. Rear AC vents ensure passenger comfort, while boot space reaches 604 liters (expandable).

The MG Windsor prioritizes lounge-like comfort, with argyle-inspired upholstery and thoughtful touches like wireless charging. Though some controls are touchscreen-only (potentially distracting), the cabin feels upscale for its price.

Performance, Battery, and Range

The MG Windsor delivers smooth, silent electric performance with a single front-mounted motor producing around 134 bhp and 200 Nm torque. Acceleration feels brisk (0-100 km/h in about 8-10 seconds), with a top speed of 170 km/h.

Battery options include:

• 38 kWh (standard): Claimed ARAI range of 331-370 km, real-world ~250-300 km.
• 52.9 kWh (Pro variant): Up to 449 km claimed, better for highway use.

Regenerative braking, multiple drive modes, and 60 kW fast charging (DC) add efficiency. Home charging takes 8-10 hours, while fast charging hits 80% in under an hour for larger packs. The BaaS model ensures a lifetime battery warranty for first owners.

In daily use, the MG Windsor excels in city traffic with one-pedal driving and strong low-end torque.

Advanced Technology and Safety Features

Tech is a strong suit for the MG Windsor. The 15.6-inch display integrates navigation, music, and vehicle controls seamlessly. Level-2 ADAS (in higher variants) includes adaptive cruise control, lane-keep assist, automatic emergency braking, and more, tuned for Indian conditions.

Other highlights: 360-degree camera, TPMS, six airbags (standard in most trims), ABS with EBD, and electronic stability control. The MG Windsor offers V2L/V2V capabilities for powering appliances or charging other EVs.

While not yet NCAP-tested, its feature list rivals pricier competitors, enhancing safety and convenience.

Variants, Pricing, and Ownership Experience

The MG Windsor comes in multiple trims: Excite, Exclusive, Essence, Pro, and special editions like Inspire.

• BaaS pricing: Starts ~₹9.99-12.25 lakh + per-km battery fee.
• Full battery ownership: ₹14-19.5 lakh (ex-showroom).

Ownership perks include a lifetime battery warranty, roadside assistance, and updates via connected tech. Maintenance is low (no oil changes), with service costs around ₹7,000-8,000 annually. Real-world reviews praise reliability, though some note touchscreen dependency.

The MG Windsor suits urban families, offering low running costs (~₹1-2/km) and hassle-free driving.

Market Impact and Sales Success

The MG Windsor transformed India’s EV landscape. It captured significant market share, often 30-40% in segments, driven by non-metro sales (nearly 50%). By topping charts in 2025 with over 46,000 units, it proved EVs appeal beyond metros.

Its success stems from BaaS affordability, premium features, and strong after-sales support. Competitors responded with price cuts, but the MG Windsor maintained leadership through updates like Pro variants and editions.

Pros and Cons of the MG Windsor

Pros:

• Affordable entry via BaaS
• Spacious, comfortable cabin
• Feature-rich with a large touchscreen and ADAS
• Good real-world range
• Strong sales and resale potential

Cons:

• Touchscreen-heavy controls
• No seven-seater option
• Charging infrastructure dependency
• Slightly wide for tight parking

FAQs

Why the MG Windsor Leads India’s EV Revolution

The MG Windsor has redefined expectations in India’s electric vehicle space with its blend of innovation, affordability, and practicality. From its eye-catching design and lounge-like interiors to game-changing BaaS pricing and strong performance, it caters perfectly to evolving buyer needs.

As India accelerates toward sustainable mobility, the MG Windsor proves EVs can be accessible, feature-packed, and fun. Whether upgrading from ICE vehicles or entering the EV world, the MG Windsor offers compelling value. With continued updates and strong sales, its dominance looks set to persist.

If you’re considering an electric crossover, test drive the MG Windsor; it might just be the perfect fit for your next ride.