{"id":2573,"date":"2022-02-18T13:53:53","date_gmt":"2022-02-18T13:53:53","guid":{"rendered":"https:\/\/iprovpn.com\/blog\/?p=2573"},"modified":"2025-05-30T10:00:26","modified_gmt":"2025-05-30T10:00:26","slug":"can-advertisers-track-you-on-a-vpn","status":"publish","type":"post","link":"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/","title":{"rendered":"Can Advertisers Track You On a VPN?"},"content":{"rendered":"<p>Online advertisers use various ways to target users based on their interests and browsing history. They use technologies like cookies and pixels to track users on the web to gather information about their preferences. You might ask yourself if a <a href=\"https:\/\/iprovpn.com\/\">VPN<\/a> hides internet activities, can advertisers track you on a VPN?<\/p>\n<p>A VPN is built to protect privacy on the web. But it has its limitations. To what extent can a VPN hide your footprint on the internet? Let\u2019s take a look.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title \" >Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#What_is_Web_Tracking\" title=\"What is Web Tracking?\">What is Web Tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#How_Do_Cookies_Work\" title=\"How Do Cookies Work?\">How Do Cookies Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#Cookies_and_Internet_Tracking\" title=\"Cookies and Internet Tracking\">Cookies and Internet Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#Cookies_vs_Device_Fingerprinting\" title=\"Cookies vs. Device Fingerprinting\">Cookies vs. Device Fingerprinting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#Can_Advertisers_Track_You_On_a_VPN\" title=\"Can Advertisers Track You On a VPN?\">Can Advertisers Track You On a VPN?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#How_to_Stop_Internet_Tracking\" title=\"How to Stop Internet Tracking\">How to Stop Internet Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/#Start_Browsing_Privately\" title=\"Start Browsing Privately!\">Start Browsing Privately!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Web_Tracking\"><\/span>What is Web Tracking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web tracking refers to keeping a close eye on users&#8217; behavior for profiling. Advertisers want to know the interests of internet users so they can work with their partners to target them with <a href=\"https:\/\/onlineadmaker.com\/\">relevant ads<\/a>.<\/p>\n<p>Today, personalized experiences are everywhere. The early days of the internet had static web pages that did not vary based on the user in front of the screen. But as web technology matured, web pages became personalized. Websites track user behavior as they navigate through the different web pages and interact with an object.<\/p>\n<p>Whether it\u2019s a post or an item that you interact with, it gets noted by algorithms that tailor content based on your preferences.<\/p>\n<p>As a social media platform, Facebook\u2019s algorithm improves its News Feed, suggestions, and ads based on your previous interactions on the platform.<\/p>\n<p>But on-site tracking was just the beginning. It is possible to track users even when they are not on the website.<\/p>\n        <div class=\"iprovpn_btn_cta_row\">\n    \t<a class=\"btn_cta\" href=\"https:\/\/iprovpn.com\/buy-vpn\" title=\"Get iProVPN Now\">Get iProVPN NOW <i class=\"fas fa-long-arrow-alt-right\"><\/i><\/a>\n    \t<\/div>\n    \n<h3><span class=\"ez-toc-section\" id=\"How_Do_Cookies_Work\"><\/span>How Do Cookies Work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/iprovpn.com\/blog\/internet-cookies\/\" target=\"_blank\" rel=\"noopener\">cookie<\/a> (also called an HTTP cookie) is a small file that is stored by your web browser as you visit a website. It retains important information about you so the website can remember you on the next visit.<\/p>\n<p>Your preferences for a particular website are saved inside a cookie and retrieved when you revisit it to save precious time. It adds to the user experience. If you accidentally lose the items that you included in your cart after long deliberation by closing the window, the website\u2019s cookie will have stored that information for the next visit.<\/p>\n<p>Cookies give persistence to the user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cookies_and_Internet_Tracking\"><\/span>Cookies and Internet Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads are one of the ways platforms generate revenue. It can be based on the number of users who see a particular ad or how many clicks are generated. Online advertisers have clients that want to get the word out about their product. The advertisers will partner with publishers to display ads and pay a commission based on certain metrics, like how many impressions they generate on a page. To stay ahead in such a data-driven ecosystem, many brands choose to collaborate with the <a href=\"https:\/\/jake-jorgovan.com\/blog\/full-service-advertising-agencies\" target=\"_blank\" rel=\"noopener\">best advertising agencies<\/a> that know how to navigate cookie-based targeting and user profiling effectively.<\/p>\n<p>First-party cookies are the ones that websites store on the web browser and are generally safe. Third-party cookies are used by advertisers, and they are stored when you view an ad on the page. It stores a unique identifier in the cookie so that the advertiser can track you across the web.<\/p>\n<p>Take this as an example. You browse for clothes on a website, then move to another website where you looked up another kind of apparel. If the advertiser of the two websites is the same, it will know you have been shopping for apparel lately and show you ads based on that behavior.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cookies_vs_Device_Fingerprinting\"><\/span>Cookies vs. Device Fingerprinting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Device fingerprinting takes things a step further by collecting various parameters about the device you use. It includes information such as the device you use, operating system, web browser, <a href=\"https:\/\/iprovpn.com\/blog\/what-is-an-ip-address\/\">IP address<\/a>, geo-location, language preferences, time zone, screen resolution.<\/p>\n<p>All of such factors contribute to the profile the advertisers create about you.<\/p>\n<p>Device fingerprinting is effective because while a user can change the IP address, the user is much less likely to change the hardware. It bypasses the limitations of an IP address.<\/p>\n<p>And cookies are something that a user can disable by simply switching the setting in the web browser.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_Advertisers_Track_You_On_a_VPN\"><\/span>Can Advertisers Track You On a VPN?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A VPN connects you to a remote server that acts as a proxy between you and the destination address. If you want to access Facebook, you will connect through the VPN server\u2019s secure tunnel. Consequently, you can <a href=\"https:\/\/iprovpn.com\/blog\/ip-spoofing-explained\/\" target=\"_blank\" rel=\"noopener\">spoof your IP address<\/a> and geo-location from the destination.<\/p>\n<p>Advertising works differently and does not rely on your geo-location. The fact that cookies can be retrieved from you proves the identity. Moreover, other trackers on the web page can identify you based on other factors, as discussed previously.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Stop_Internet_Tracking\"><\/span>How to Stop Internet Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web browsers have begun prioritizing privacy over speed and other types of functionality. One fruit of such efforts is the ability to block third-party trackers. Today, the feature is included in top web browsers like Google Chrome, Mozilla Firefox, Safari, and Opera.<\/p>\n<ul>\n<li>Open your web browser.<\/li>\n<li>Go to settings.<\/li>\n<li>Find the option to block trackers. It should be in the browser\u2019s privacy settings.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internet tracking is a reminder of the invasive nature of online advertisements and the lengths advertisers go to gather information about you.<\/p>\n<p>Protect your data while using the internet. While a VPN does not completely prevent internet tracking, it makes your web activities hidden to the ISP. Your ISP may secretly be working with <a href=\"https:\/\/www.vice.com\/en\/article\/nepxbz\/i-gave-a-bounty-hunter-300-dollars-located-phone-MicroBilt-zumigo-tmobile\" target=\"_blank\" rel=\"nofollow noopener\">data brokers for profit<\/a>. It\u2019s not something unheard of.<\/p>\n<p>Encrypting internet activities can prevent this from happening. Connect to iProVPN\u2019s <a href=\"https:\/\/iprovpn.com\/servers\">highly-secure server<\/a> for private access to the internet.<br \/>\n    \t<hr class=\"mt-5\">\n        <div class=\"custom_CTA mt-5\">\n            <div class=\"row\">\n                <div class=\"col-lg-7 align-self-center text-lg-left text-center\">\n                    <h3><span class=\"ez-toc-section\" id=\"Start_Browsing_Privately\"><\/span>Start Browsing Privately!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                    <p clas=\"mb-0\">iProVPN encrypts your data for protection against hackers and surveillance. Unblock your favorite streaming platforms instantly with the best VPN for streaming.<\/p>\n                <\/div>\n                <div class=\"col-lg-5 align-self-center text-center\">\n                    <a class=\"custom_btn_cta\" href=\"https:\/\/iprovpn.com\/buy-vpn\" title=\"Get iProVPN Now\">Get iProVPN NOW<\/a>\n                <\/div>\n            <\/div>\n    \t<\/div>\n    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertisers use various ways to target users based on their interests and browsing history. They use technologies like cookies and pixels to track users on the web to gather information about their preferences. You might ask yourself if a VPN hides internet activities, can advertisers track you on a VPN? A VPN is built [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Advertisers Track You On a VPN?<\/title>\n<meta name=\"description\" content=\"A VPN is built to protect privacy on the web by hiding your IP address. But can advertisers track you on a VPN? Let\u2019s find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Advertisers Track You On a VPN?\" \/>\n<meta property=\"og:description\" content=\"A VPN is built to protect privacy on the web by hiding your IP address. But can advertisers track you on a VPN? Let\u2019s find out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iprovpn.com\/blog\/can-advertisers-track-you-on-a-vpn\/\" \/>\n<meta property=\"og:site_name\" content=\"iProVPN Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T13:53:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T10:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iprovpn.com\/blog\/wp-content\/uploads\/2022\/02\/Can-Advertisers-Track-Online-Users-While-Using-VPN-f.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jack Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Can Advertisers Track You On a VPN?\" \/>\n<meta name=\"twitter:description\" content=\"A VPN is built to protect privacy on the web by hiding your IP address. 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