Instagram Music Trends: How to Make Your Brand’s Reels Shine
Is it usually your mood to listen to the most popular music on Instagram? Who isn’t? There are new popular songs on Instagram every week, and finding the right one to boost your brand’s exposure is an ongoing struggle.
Your secret weapon in 2025 will be keeping up with the latest trendy audio on Instagram. With 1.44 billion monthly active users Reels is one of the top-performing content categories on the platform.
What is the best way to discover popular Instagram music to use in your Reels?
Do not fret if you were unable to hear last week’s Instagram sensations. The beauty of it is that you can never stop looking; there are always new ones.
To help you keep ahead of the competition and increase your Instagram followers, we’ve outlined all the techniques to search for and pick the finest tunes for your Reels below.
The search function on Instagram
Using the search bar is the quickest method to discover popular music on Instagram that isn’t in the suggested playlists.
- Enter “trending music” or “trending audio” into the Search Bar located at the top of the page. More targeted options, such as “aesthetic tunes” or “skin-care regimen,” are also available to you.
- Here you may locate the ideal Audios and Tags filter for your Reel by tapping on the corresponding filters at the top of the page.
The Creator Account on Instagram
This account is a treasure trove of information for anybody looking to become an Instagram marketing pro, since it is often updated with the latest trends and offers resources from Instagram producers.
Typically, they provide the latest popular sounds together with editing tricks. You will get more than what you anticipated!
Instagram’s popular music playlist
You should know that this function is exclusive to the Instagram mobile app and is only accessible in the US. One day, we hope it’s accessible to everyone!
Viewing reel trends requires a professional Instagram account.
To access Reels Trends, hit the three-dot symbol on your profile. From there, choose either Audio or Hashtags as your reel type.
If you see the “See what’s trending on Reels” button on your profile page, you may hit it to go to Reels Trends and get the most recent popular music.
Popular Instagram Highlight Reels
If you’re looking for Instagram music that has gone popular, you should definitely check out the Trending Reels page. We can start making scrolling awesome again as it’s a key part of your work!
- Press the Instagram button on the right side of the screen to access the Reels icon.
- To locate the most suitable music for your Reels, please scroll down the page.
- Press the artist’s name and the name of the popular song on the video’s left button.
- Find out how many times this song has been played before deciding if it’s worth adding to your reel.
Instagram profile of your rival
You may be surprised to learn that your rivals can really teach you a thing or two about what music is popular on Reels. Take a peek at their website and see how they use the newest popular sounds on Reels in their plan.
If you have a sound or hashtag in mind, you may further refine your search by entering particular terms.
Not All Instagram Trending Songs Are “The Trend”
The widespread usage of a song or music does not guarantee that it is fashionable at the moment. Song popularity reached its peak in the past although today there is minimal interest. Reels with counts exceeding 100,000 possibly exist within this section. Your comprehension of the most popular music on Instagram will help you identify these tracks easily.
Keep moving forward. Monitor how frequently users save an audio for later or how many Reels incorporate it or how many times others utilize it to identify growing popularity. Assuming you gave a resounding “yes” to all of these questions, you have probably found an Instagram trending audio. There is a good chance that sounds with 5,000 to 10,000 reels may gain traction and become popular again.
Ways to Download Instagram Music
If you come across an audio clip when browsing Instagram reels and would want to preserve it, here are the easy steps:
- To utilize a certain audio file, tap on its name.
- The “Save Audio” option is located just beside the “Use Audio” heading.
If you don’t see this, it’s because saving popular music requires a Business or Creator Account.
Getting to Your Saved Music
- Navigate to the New Reel.
- Select the music symbol on the screen’s left side to begin filming.
- The Save button is located on the top.
- You may see all of your saved music here.
By going to your Instagram bio, you may also access the music you’ve saved:
- To access your bio, locate the three dots in the upper right corner and click on them.
- Select ‘Saved’.
- It will say “Audio” in the first square.
- All of your stored music is accessible here.
Under the Instagram Reel menu item
Since here is the place where your customized reels will reside, it is an excellent starting point. The Instagram algorithm considers your interaction history to determine what material you may enjoy, which is why these reels appear on this page.
If you often post or connect with cosmetics, for instance, you could notice that this page has a lot of movies related to beauty items. This is a great tool for discovering niche-appropriate music.
Start Using Instagram Reels Right Away
You can now effortlessly make professional-looking films on Instagram with the addition of Reel templates. There is a Templates option when you try to make a Reel. You may peruse a variety of user-made themes and bookmark the ones you like. Trending and suggestions are only two of the many ways they are organized.
After you’ve decided on a template, you may customize it by adding clips and making edits. Template sounds are often popular and make editing easier, making them helpful, especially if you’re an event videographer looking to showcase highlights in a polished, engaging format.
Can Companies Use Popular Instagram Sounds?
Reels are Instagram’s most popular content type, therefore with over 200 million corporate accounts, it’s logical to assume they upload reels often. You may have encountered the problem, as the owner of your company account, of not being allowed to utilize a trending sound. Why? We’ll explain it to you.
The Instagram copyright policy is to blame for this. If Instagram finds what it believes to be a possible licensing breach, it has the power to delete the audio from your content. Also, if they think you’ve violated their copyright regulation, they might remove or ban material.
Any and all sounds marked as “Original Audio” or designated for “Commercial Use” are accessible to businesses. And there’s no need to fret; there’s a treasure trove of popular, original music in the library!
