Is DuckDuckGo Safe

If you have been looking for a search engine that’s more private and does not harvest user data for advertisement purposes, consider using DuckDuckGo. We’ll walk you through the important questions, such as is DuckDuckGo safe to use and how it fares against more popular search engines when it comes to privacy.

What is DuckDuckGo?

When we use the internet, there are so many websites and information available that it can be overwhelming to find what we’re looking for. That’s where search engines like DuckDuckGo come in handy. You simply type in a word or phrase (keyword) related to what you’re looking for, and the search engine finds and shows you web pages that match your search. It’s a quick and easy way to find information on the internet!

DuckDuckGo is a search engine that has found its footing in the privacy space. It has established itself as a web search engine that does not “track” you. You might not have heard of it, but DuckDuckGo is growing faster than ever, with more than 3 billion monthly search queries. It has also pivoted to introduce a web browser and an anti-tracking extension for web browsers.

Why Do You Need a Private Search Engine?

Google is the leading web search engine in the world. Its per day traffic eclipses all other search engines by a long shot. However, Google’s popularity is not without tradeoffs. It’s no secret that Google hasn’t always done a good job at protecting the privacy of its users. Google has been constantly under scrutiny for how it collects user data.

While Google would have you believe that it does right by its users, logic dictates otherwise. Just look at Google’s financial results, and it’s evident that the overwhelming majority of its revenue comes from advertisement.

Google has built an ecosystem that is profitable through its advertisement business. Google provides you with a robust search engine, an email service, and various other platforms. Google Search plays a key role in its advertising business.

By profiling users, Google can mark users for targeted advertisements. Ever noticed the ads section while looking up something on Google Search? That’s Google targeting you based on the keyword for the business of its client. To pull this profiling, Google needs lots of data.

Google also does what’s known as cross-site tracking. As an ads platform, Google partners with websites and integrates its code on the websites, allowing Google to know about your visit.

What Makes DuckDuckGo a Private Search Engine?

The short answer is that DuckDuckGo does not follow all the practices mentioned above. DuckDuckGo states it does not “collect or share any of your personal information.”

However, that is not to say that DuckDuckGo does not show ads. On its support page, DuckDuckGo states that it displays ads based on the keyword and not the person. It means that where Google’s recommendations and ad selection are based on profiling, DuckDuckGo’s advertisement only considers the keyword. The platform uses Microsoft’s ad network to display ads.

DuckDuckGo is in an affiliate partnership with Amazon and eBay. The search engine earns money when you purchase from any of these websites through DuckDuckGo.

DuckDuckGo’s Pros and Cons

Pros

1. Privacy-oriented search engine does not track or store user data.
2. Offers similar search results to Google without personalized tracking.
3. Provides a “bang” feature to search other websites directly.
4. Provides a “Lite” version for slower connections and older devices.
5. Offers a clean and easy-to-use interface without ads.
6. Provides a “Privacy Grade” rating for each website in search results.
7. Has a “Anonymous Tor” feature for more private browsing.
8. Offers a browser extension to enhance privacy on other websites.
9. Has a dedicated mobile app for iOS and Android.
10. Can be set as the default search engine on most browsers.

Cons

1. May not provide as comprehensive search results as Google.
2. Does not offer personalized search features or suggestions.
3. May not have as extensive a search database as other search engines.
4. May not have as many advanced search options as other search engines.
5. May not be as popular as other search engines, resulting in less familiarity with some users.
6. Can be slower to load search results compared to other search engines.
7. May not have as extensive language support as other search engines.
8. May not have as many features or integrations as other search engines.

So, How Does DuckDuckGo Make Money?

The bulk of DuckDuckGo’s revenue comes from funding. Because it has not dipped its fingers into the honeypot known as advertising, DuckDuckGo is missing out on potential revenue. But with that approach out, DuckDuckGo relies on investors, aside from generating revenue from contextual ads and affiliates partnerships.

DuckDuckGo says that the company has been profitable since 2014 with annual revenue of $100M+. In 2020, DuckDuckGo closed an investment of over $100 million.

Such information is crucial. Understanding how a platform makes money tells a lot about its privacy practice. A free platform costs money to run, and if it’s not charging you a subscription, then it’s making money off your data.

How to Use DuckDuckGo

Head over to the search engine here and start looking up search results. DuckDuckGo web browser extension is a tool that blocks ad-trackers on the web. It also grades websites based on privacy to give you an insight into what to expect. However, such tools are not always accurate, so grading should not be taken as definitive.

HTTPS is an important technology that enables secure communication over the internet. It encrypts traffic between the client and the webserver. The DuckDuckGo extension forces websites to display the HTTPS version. Websites may not be properly configured and could display unsecured pages. The tool will ensure that you always land on a secure web page.

For iOS and Android, download DuckDuckGo web browser that is built with all of the features mentioned above. Launch the App Store or Play Store and search for the web browser.

Why Choose iProVPN for Private Browsing?

There are several reasons why you should choose iProVPN for browsing the web anonymously. People may choose iProVPN to browse privately for a number of reasons:

• Better privacy: iProVPN’s strong encryption keeps prying eyes away from your online activities, making it hard for anyone to track what you do online.
• Access to restricted content: iProVPN can help you get to geo-restricted content by changing your IP address to one from a different country.
• No-logs policy: iProVPN doesn’t keep any records of what you do online, so your history is kept private.
• Support for multiple devices: iProVPN can be used on computers, smartphones, and tablets, among other things.
• Fast connection speeds: iProVPN uses high-speed servers to give you fast and reliable connections that won’t slow down your browsing.
• Reasonably priced: iProVPN has plans with reasonable prices, making it an affordable option for people who want to browse privately.
• Easy to use Interface: iProVPN has an interface that’s easy to use, even for people who have never used a VPN before.

Ultimately, iProVPN is a good choice for people who want a reliable and affordable VPN service to protect their online privacy while they browse the internet.

Download iProVPN for Privacy on the Web

iProVPN is built to protect your privacy. As you connect to the VPN, your internet traffic is secured with strong encryption to prevent any surveillance and data theft. Your identity remains hidden from the webserver because the VPN works as a proxy.

It is simple and powerful. Try out iProVPN at just $0.99.

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